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Amazon Prime Day 2021 - Everything you need to know about the big sales period

Amazon's top summer sale is coming soon.

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Amazon's Prime Day sales are starting in a matter of weeks, and it's time for you to start saving up for the big event. One of the biggest online sales events outside of Black Friday usually lands in the summer, with prices dropping on thousands of gadgets and gizmos.

Now that the date's confirmed, it's time to get ready for a ridiculous number of discounts on everything from wireless headphones and games consoles, to 4K TVs, with Euro 2020 also just around the corner.

Related: Best Amazon Prime Day gaming deals

If you want to be as prepared as possible for the big sale, you'll want to make sure you're signed up to Amazon Prime. If you do, you can get free next-day delivery on anything you buy, but you'll also be given access to hundreds of exclusive offers in the run up to Prime Day and beyond.

Plus you also get access to other perks like Prime Video and Amazon Music, all for the same price.

Amazon Prime Day 2021 date: When is it?

In 2021, Amazon Prime Day is now officially confirmed to take place across two consecutive days – Monday, June 21 and Tuesday, June 22.

amazon vans line up at a distribution center to pick up packages for delivery on amazon prime day, july 16, 2019, in orlando, florida  photo by paul hennessynurphoto via getty images
NurPhotoGetty Images

Amazon has stated customers can expect over 2 million deals across all departments, with offers from big-name brands including LEGO, Fitbit, Philips and Bosch, plus a large number of small and medium-sized businesses.

To encourage customers to support small businesses, from June 7,anyone who spends a minimum of £10 with a small business listed on Amazon will get a £10 credit to use during Prime Day 2021.

Any Prime customer who uses the Amazon app to activate its charitable giving initiative Smile will be able to see 5% of their first qualifying purchase donated to a charity of their choice. An initiative is also expected to be announced closer to Prime Day for existing Prime customers who already have Amazon Smile activated.

Amazon Prime Day 2021 UK: What is it and how does it work?

Amazon Prime Day is an annual sale bonanza, much like Black Friday and Cyber Monday, providing drastic discounts on Amazon's best own-brand products and some of the best gadgets sold on the digital marketplace.

It's a chance for you to take advantage of your Prime membership and grab yourself a bargain or two, with slashed prices across electronics, fashion, and thousands upon thousands of other items across Amazon's stock in tech, beauty, home... You name it. Almost every type of product you can think of will be discounted to celebrate Prime Day.

Sign up to Amazon Prime

Prime Day 2021's June 21 and June 22 dates won't just take effect in the UK – that same sales period will also apply in the US, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.

Amazon Prime Day 2021 deals: What is on sale already?

It can all get rather overwhelming when faced with that many deals, so Amazon splits its offers into a few different categories to make it easier to digest and find the products you want to buy.

Some discounts will run throughout the Prime Day period, starting a few days before the official start time and lasting until the final hour of the second day.

Others will be much shorter, lasting only a few hours as part of Amazon's lightning deals. These are typically on more expensive products and will have huge discounts applied for a short time.

amazon fire tv stick

Amazon has already announced a number of deals, available exclusively to Prime members, in the run-up to Prime Day:

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• 4 months' FREE Amazon Music Unlimited for customers who haven't yet tried the service;

• From June 7-22, save up to 50% on Amazon's popular own-brand smart home devices including Echo and Echo Dot, Fire TV and Ring.

• Up to 50% off Prime Video movie and TV rentals and purchases, from Euphoria to Zombieland: Double Tap;

• 3 months of Kindle Unlimited for no extra charge, if you subscribe before June 22 – plus sales on Kindle Books between June 15 and 30 (deal terms apply to both offers);

• A Prime Gaming offer where you can claim Battlefield 4 standard edition for FREE (usually £17.99);

4 months' FREE access to Wordery+ for an ad-free podcast experience.

Of course, there's a catch: you've got to be a Prime member in order to see the best deals before anyone else. Membership currently costs £79 per year for UK users (or £7.99 a month), but you can also sign up for a free 30-day trial if you're not already a member.

In the meantime, Amazon's regular daily deals can be found here.

How can I find the best deals on Prime Day?

The amount of deals on the day can be overwhelming and hard to keep track of, so it's good to try and keep organised. Thankfully, there are a few ways you can keep track of deals and make sure you don't miss out on the items you really want.

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The easiest way is to keep your eye on Digital Spy Tech, which will be curating the best deals over the course of the Amazon Prime Day festivities on this very page.

Alerts via the Amazon app

Probably the most effective method for most people to keep abreast of deals when on the go.

Simply turn on 'Watched and Waitlisted Deals' in the app's settings, and then tap 'watch' on the specific item. When the deal starts, your smartphone will get a notification. Easy!

Ask Alexa via an Echo or Echo Dot

amazon echo 4th gen in dark grey with blue underlight, pictured on a sideboard next to a cocktail shaker

If you own an Echo or Echo Dot speaker then you can ask Alexa "What are your deals?", and you'll be provided with offers that are exclusive to Alexa users.

Once again, you'll have to be a Prime member in order to take advantage of the special offers, but you can also ask Alexa to sign you up by saying "sign me up for Prime".

As mentioned, Digital Spy will keep up with all the best deals across the sale period, and you can interact with us on Twitter or on Instagram @digitalspy.

Some of our favourite deals from previous years cut the price of an LG 4K TV in half and slashed the cost of Amazon devices such as the Echo and the Fire TV stick.

If you were planning on getting a gift for a loved one or treating yourself to a new toy, Prime Day might just be the time to do so.

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